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What is a Market Analysis?

What Is Market Analysis | Where You Rank | Getting Your Home Ready | Ready For Showing
What Does Levi Do

A Market Analysis will help you determine what the buyer should be willing to pay for your property, based upon past sales and present conditions.

A market Analysis is not an appraisal. Only an estimate of value prepared by a licensed appraiser according to strict specification may be referred to as an appraisal according to Florida Law.

A CMA (Competitive Market Analysis) may or may not agree with an appraisal. An appraisal for a specific reason – refinance, divorce, probate, etc is based primarily upon “brick, mortar and statistics”. A CMA analyzes the market, the economy and the competition. You will review this information with Levi and price the property competitively. It is Levi’s role to educate you on proper pricing and execute an effective marketing program. It is the seller’s role to price their property correctly and place it in proper “showing condition”.

Compare Design
Compare Square Footage
Compare Quality
Compare Age
Compare Locations
Compare Amenities
Analyze the Economy
Analyze the Competition

When you choose an asking price, it must be a justifiable price. If a buyer agrees to your price and the appraiser disagrees, we’ll have to defend our position. That’s why pricing is so critical.

Levi will help you determine a price that can be supported with documentation. It is his job to educate on pricing and property enhancements, and to market your property to its best advantage. He asks that you price your home competitively and make every effort to present your property in its best possible condition.

The Market Analysis is a bringing together of the market, the economy, the area, the property condition, the property features… and intuition. Levi will pull it all together and present a strategy to successfully sell your property.